Awe-inspiring: The summary of Apple’s presentation

Apple held its big September event, showcasing the next generation of its most popular products: AirPods Pro 3, Apple Watch Series 11, Apple Watch SE 3, Apple Watch Ultra 3, and the all-new iPhone 17 family. The announcements highlighted major innovations in sound, health, design, performance, and Apple Intelligence.

AirPods Pro 3: Smarter, Fitter, and More Powerful

• The third-generation AirPods Pro come with:
• Enhanced Spatial Audio with a redesigned acoustic system.
• Live Translation powered by Apple Intelligence — translating conversations in real time.
• Improved Fit & Durability with IP57 water resistance and five ear tip sizes.
• Health & Fitness Tracking, including heart rate monitoring.
• Longer Battery Life — up to 8 hours with noise cancellation, or 10 hours in Transparency Mode.

Apple Watch Series 11 and SE 3: Health and Style Combined

• Series 11 introduces a thinner, more durable design with ceramic-coated Ionex glass, 5G support, and new health features such as hypertension alerts and sleep scoring.
• Apple Watch SE 3 adds Always-On Display, new gestures, sleep tracking, and faster charging, making it the most affordable entry into Apple’s smartwatch ecosystem.

Apple Watch Ultra 3: Built for the Extreme

The Ultra 3 gets a major upgrade with satellite connectivity, ensuring safety and communication even in remote areas. It supports Emergency SOS, messaging, and Find My via satellite.

iPhone 17 and iPhone Air: Sleeker, Smarter, Brighter

• iPhone 17 features Apple’s brightest display ever (3000 nits), stronger Ceramic Shield 2, Apple Intelligence integration, faster charging, and an upgraded Center Stage front camera.
• iPhone Air is the thinnest iPhone ever, crafted with titanium. It introduces dual video recording, advanced connectivity with Wi-Fi 7 and Bluetooth 6, plus a redesigned all-day battery with new MagSafe accessories.

iPhone 17 Pro and Pro Max: Pro Cameras, Pro Performance

• Cameras: Three 48MP Fusion cameras, a new 48MP telephoto with up to 200mm optical zoom, and advanced stabilization.
• Video: ProRes RAW, Dolby Vision HDR, and 4K at 120fps for professional creators.
• Performance: Powered by the new A19 Pro chip with improved thermal management.
• Battery: Longer-lasting with efficiency gains.
• Pro Max debuts the first-ever 2TB storage option.

CostPlusPhones team

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P.P.S. All images are sourced from Apple.com.